Maxime Couture is an instinctive entrepreneur and seasoned manager who has been leading growth companies for over 10 years. Founder of Catapulte and Article 79, he guides organizations through their critical challenges with a human and innovative approach. A specialist in crisis management and government relations, he transforms challenges into opportunities for greater impact. An expert in strategic communications, public relations, and social acceptability, his expertise in strategic positioning and his understanding of contemporary issues make him an effective advisor for both startups and large Quebec institutions. His background in the political offices of the Quebec government gives him a unique perspective and the ability to approach his partners’ challenges with valuable strategic distance.