Crisis Management
A crisis doesn't give you time to think. Within hours, your version of the facts is overtaken by everyone else's. What you prepared beforehand makes all the difference.
We step in at the three stages of a crisis. Before, we build your plan and your protocols, we test the scenarios and we train your spokespeople. During, we set up the crisis unit with you and we hold the helm: messages, sequence, media relations. After, we debrief so the next one finds you better prepared.
We keep our composure when the organization has lost its own. A media controversy, public opposition, a file that threatens your reputation: our role is to hand you back control of your story. A well-managed crisis does more than limit the damage. Handled well, it can even strengthen trust.
Areas of focus
Crisis management plan and protocol
Preparation and simulation before the crisis
Setup and steering of a crisis unit
Strategy and message management under pressure