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Are You Tracking Media Eclipses?April 2024 was the month of an astronomical phenomenon that truly captivated the masses: a solar eclipse to delight amateur astronomers, and a headache for sellers of viewing glasses and school administrators alike (hello, M. Drainville). Public relations specialists know a thing or two about eclipses as well. The ones that interest us, however, are…Read article
Falling in Love Again… With Your Brand ImageWhen it comes time to create or rethink your brand image, you need to think long-term to build a solid identity that will stand the test of time. Nothing is worse than a long-term relationship with a logo that leaves you cold. If you find yourself in that situation, don’t worry, we have solutions to…Read article
Communicating without wearing yourself outAlthough the first month of 2024 is already behind us, it is never too late to make belated resolutions! You want to focus your energy on things that matter, like taking time for yourself, cooking, exercising, or reducing the performance pressure without jeopardizing the communications success of your organization? No problem, here are five simple…Read article
3 Takeaways from Web Summit 2023Last November, our web developer, Martin Choquette Scott, flew to Lisbon, Portugal, to attend Web Summit, the true mecca of the digital world, bringing together more than 70,000 participants from every corner of the globe. This event, renowned as the most important in the world in the technology space, was the stage for captivating discussions…Read article
Why Pay Attention to Parliamentary Committee Hearings?In Quebec, parliamentary committee consultations represent an optional step, though one with considerable democratic value, in the legislative process. After a bill is tabled, the government House leader (in effect, the master of parliamentary strategy and procedure for the party in power) has the option of sending the legislative text to one of the eleven…Read article
Shining in the Summer Media SpotlightAs summer arrives, many professionals shift into vacation mode, but what about your media relations? Does everything really have to wait until fall? In this post, we share our best practices for summer media outreach, because yes, summer is good for PR (though not just any kind of PR). Where Are the Journalists? Like everyone…Read article
5 Tips for Managing a Crisis EffectivelyEveryone dreads it, closes their eyes slightly and shudders at the thought. Many people engage in mental avoidance when the possibility of finding themselves in a crisis situation is raised, so few are prepared when it finally happens. Yet the best way to avoid a crisis, like a war, is to prepare for it well.…Read article
AI: Marketing Buzz or Genuine Revolution?Unless you spent the past few months stranded with your friend Wilson on a deserted island in the middle of the Pacific Ocean, you are well aware of that intangible, ever-evolving tool called ChatGPT. A genuine revolution, this tool lets you get answers to your questions and even automate certain repetitive, time-consuming tasks. ChatGPT is…Read article
Iris + Arlo, we’re on board!Iris + Arlo, what is it? Launched a few weeks ago, Iris + Arlo acts as an agent of change to democratize and make menstrual products accessible to all people who need them. Just like toilet paper and hand soap, menstrual products are a necessity for managing natural bodily functions and promoting human health. Iris…Read article
François Legault’s podcast: good idea or not?Overall, yes, but first, a nod to the excellent choice of title. Since the pandemic, everyone can recognize the premier by his famous « Bonjour tout l’monde. » The Legault signature Let’s be clear: from a communications standpoint, this is a good idea for François Legault, because it gives him and his party the chance to put…Read article