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Falling in Love Again… With Your Brand ImageWhen it comes time to create or rethink your brand image, you need to think long-term to build a solid identity that will stand the test of time. Nothing is worse than a long-term relationship with a logo that leaves you cold. If you find yourself in that situation, don’t worry, we have solutions to…Read article
Communicating without wearing yourself outAlthough the first month of 2024 is already behind us, it is never too late to make belated resolutions! You want to focus your energy on things that matter, like taking time for yourself, cooking, exercising, or reducing the performance pressure without jeopardizing the communications success of your organization? No problem, here are five simple…Read article
3 Takeaways from Web Summit 2023Last November, our web developer, Martin Choquette Scott, flew to Lisbon, Portugal, to attend Web Summit, the true mecca of the digital world, bringing together more than 70,000 participants from every corner of the globe. This event, renowned as the most important in the world in the technology space, was the stage for captivating discussions…Read article
Session Recap: What Caught Our AttentionPublic sector worker strikes, inflation, housing crisis and media crisis: the fall 2023 political news cycle was rife with controversy and heated debate. While the Coalition Avenir Québec (CAQ) sat atop the polls just a year ago, fall 2023 became a series of political decisions that plunged the CAQ government into embarrassment, leaving room for…Read article
Why Pay Attention to Parliamentary Committee Hearings?In Quebec, parliamentary committee consultations represent an optional step, though one with considerable democratic value, in the legislative process. After a bill is tabled, the government House leader (in effect, the master of parliamentary strategy and procedure for the party in power) has the option of sending the legislative text to one of the eleven…Read article
Jean-Talon By-Election: Who Has the Edge?If recent polls are to be believed, Monday’s by-election victory in Jean-Talon will be a close call. By stepping down from her position at the end of last July, former MNA Joëlle Boutin inadvertently opened the door to new possibilities. So who stands a chance? Catapulte offers a brief profile of the main-party candidates in…Read article
The Fall Parliamentary Session Is HereThe start of the parliamentary session: what to expect? Summer is drawing to a close, members of the National Assembly are leaving their regions and gradually making their way back to Quebec City, where the session resumes on September 12. The Catapulte team has prepared a summary of the major issues that will take centre…Read article
Shining in the Summer Media SpotlightAs summer arrives, many professionals shift into vacation mode, but what about your media relations? Does everything really have to wait until fall? In this post, we share our best practices for summer media outreach, because yes, summer is good for PR (though not just any kind of PR). Where Are the Journalists? Like everyone…Read article
5 Tips for Managing a Crisis EffectivelyEveryone dreads it, closes their eyes slightly and shudders at the thought. Many people engage in mental avoidance when the possibility of finding themselves in a crisis situation is raised, so few are prepared when it finally happens. Yet the best way to avoid a crisis, like a war, is to prepare for it well.…Read article
18 Standout News StoriesAfter a short parliamentary session in the fall, the beginning of 2023 appears on the surface to be a quiet one on the Quebec political front. A short-lived impression. The year kicks off with the announcement of a sweeping health care reform, as hospitals are once again completely overwhelmed. In education, major changes are also…Read article